Stories
In Search of Less: YouTuber Kraig Adams
“I enjoy long form. I don’t know if it’s good or bad for the algorithm or making money. I’m over the threshold for worrying about all those things. I’m just trying to create the best thing — and what I want to create. I really value authenticity.”
The Hollywood Model: TV Writer Jennifer Hoppe
“It didn't matter if a paycheck was written to me, I was still a writer. I got zen about it. I thought, ‘well, this is my life, and if i failed to do exactly what I wanted to do, at least I succeeded somewhere and I’m cool about it.’ That’s what happened for me. I just let go and it happened for me.”
‘Still Life’ in Motion
“I start with no. It’s usually a no. I’m in a field where there’s a lot of New Agey advice about being a yes. This is the death knell of a solo business, especially for women because we are too often conditioned to people please.”
Global By Design
“I try more and more to go with my gut. If a project seems like it will be a nightmare, it probably will be—so I’ve gotten better at respectfully declining.”
Shooting His Best Shot
“One of the greatest lessons I’ve learned is to know my value and what I’m willing to do for it. It takes awhile to figure that out. That being said, one of the best negotiating tools is the ability to say ‘no.’ You’ve got to establish your moral/ethical code.”
A Force of Nature
“I was determined to find a way to retain my freedom. I did not want an obligation to staff to prevent me from doing what I felt like doing—like going to the beach for a walk, or working in a café all day.”
Middle of Everywhere Podcast: Work Wherever You Want to Live
Introducing our new podcast that explores the importance of place — and how, like never before, you can chose how you want to work, where you want to live.
The Walking Cure
“Life is brilliant, and messy, and joyous, and sometimes I go for a walk and I feel like my brain is lit up with, just, joy. Not always, but more often than I’d ever have imagined.”
The Tao of Spike
“People don’t believe I’m an introvert. I am. I have to have a ton of time alone. I do think introversion and soloing dovetail nicely.”
Let Her Speak
“Soloing has given me the joy of self-mastery and self-discovery. I am free to bring meaning and purpose to each day. I am free to forge that path. It’s exhilarating!”
The Death of the Artist
The market for creative content is dominated by tech platforms — YouTube, Apple, Spotify, and others — that are sucking billions of dollars out of the market — and away from the creators themselves. Sound familiar?
If You Build It, They Will Co-Work
For many soloists, the only kinds of coworking spaces that work are the ones they invent themselves.
The First Soloist Hotel in America
In the new age of covering one’s own expenses, The Jane is both an oasis in the Manhattan desert and evidence of an industry sensing a market.
A Civil Action: Quitting
“Despite the occasional anxiety, I find myself with this overwhelming exhilaration that everything in my life thus far has led to this point.”
Why Schools are Failing Children
We need a system that prepares kids to create their own jobs—and we need it now.
“Business” Is Not a Dirty Word
“Formal education trains us to obey too much. Ultimately, you’re the only one who can decide what to work on, who to work with, and how to do it.”
Never Nine to Five: A Podcast for Soloists
Introducing a new podcast by, for, and about soloists
It’s the Community, Stupid
“I don’t think it’s fair for a company to say, ‘Go work from home,’ and not give you options, or a stipend, or the right furniture, or the right resources…”
The Good, the Bad, and the Indie
“When I get going my tendency is to dig deep, leave no stone unturned, and ask a lot of questions. To my mind that is all part of one best habit: caring.”