Stories
A Clean, Well-Lighted Place
Why award-winning book, magazine, web, and app designer Barbara deWilde left the city behind to forge a new identity as a bookseller in small-town New Jersey.
Detroit Still Works
How (and why) architect and educator Bryan Boyer left Brooklyn and found life (and work) in the Motor City
Is “The Great Resignation” a Myth?
Upwork’s chief economist Adam Ozimek has studied the numbers and is here to tell you how to think about the changes caused by remote work.
One-Woman Show: Musician Katie Toupin
If you’re a musician aspiring to blockbuster success, this conversation is a must-listen. But really anyone seeking to push their creativity to a new level will draw inspiration here — this singer-songwriter’s insights can be applied to almost any solo endeavor.
How to Grow a Life: Farmers Kate & Dan Marsiglio
This upstate New York couple established Stony Creek Farmstead in 2005 with the simple aspiration of raising a family and living a little lighter on the planet. Their small farm has evolved in surprising ways but their mission endures. “The farm has allowed us to stay independent and lead the life we envisioned for ourselves.”
Solo Like Me: The Seth Godin Interview
Most people think of Seth Godin as a marketing guru, and for good reason. But he’s much more than that. It’s entirely possible he’s done more to encourage Soloists than anyone we know. Ever.
It’s Bigger Than Walmart
Why did 33,000 people apply to move to northwest Arkansas in the last year? Spoiler alert: It wasn’t just the free mountain bikes.
A Story about Grit: Photographer and Knitter Diana Levine
A student checks in with her mentor to discuss shooting Kardashians, unexpected Covid pivots, and why working for free isn’t necessarily bad—sometimes.
Relocation, Relocation, Relocation
As cities, regions, and countries around the world vie to attract Soloists, they’re coming up with all sorts of incentives: free burgers, free bikes, and lots and lots of cash.
Irony Is His Middle Name: Fitness and Pizza Guru Tommy Ardito
Like many during the pandemic, Brooklyn gym owner Tommy Ardito discovered baking. Ever the entrepreneur, he was soon selling (via Instagram!) pizza from his apartment kitchen. Now know as the “Underground Pizza Boss,” Ardito is about to open a brick-and-mortar to share his artisanal slices citywide.
Second Acts: Doing Companies Differently
Dave Whorton spent decades in the Silicon Valley, the land of dreams of going public. His grand next act: creating a community of companies building for the next 100 years — and remaining private.
The Future of Cities Is Flat
Sure Soloists are on the move, but not everyone is moving halfway across the country. Some of them aren’t moving far away at all. But even these small moves will bring big changes to our cities. And our suburbs. (Oh, and the world.)
Second Acts: An Upstate New York Renaissance
In an audacious second act, long-time Silicon Valley exec Martin Babinec retuned to his tiny upstate New York hometown, determined to reimagine the region’s future.
People Without Borders
What happens when a Brit moves to Spain to live and work, gains virtual residency in Eastern Europe, and then tells everyone about it? Perhaps the most Solo business ever.
You Can Go Home Again
A native son returned to the city he loved and created an industry. How Tulsa became the birthplace of a global movement.
Survival Is a Pre-Existing Condition: Author (And More!) Spike Gillespie
“I’m willing to scrub toilets, or pet sit…. I’ve often had to augment and I’m not afraid to do crap work. I never want to do crap work again. But if somebody needed an article about how to express their dog’s anal glands, and I needed food, I will do that.”
In Search of Less: YouTuber Kraig Adams
“I enjoy long form. I don’t know if it’s good or bad for the algorithm or making money. I’m over the threshold for worrying about all those things. I’m just trying to create the best thing — and what I want to create. I really value authenticity.”
The Hollywood Model: TV Writer Jennifer Hoppe
“It didn't matter if a paycheck was written to me, I was still a writer. I got zen about it. I thought, ‘well, this is my life, and if i failed to do exactly what I wanted to do, at least I succeeded somewhere and I’m cool about it.’ That’s what happened for me. I just let go and it happened for me.”
Middle of Everywhere Podcast: Work Wherever You Want to Live
Introducing our new podcast that explores the importance of place — and how, like never before, you can chose how you want to work, where you want to live.