Why award-winning book, magazine, web, and app designer Barbara deWilde left the city behind to forge a new identity as a bookseller in small-town New Jersey.

How (and why) architect and educator Bryan Boyer left Brooklyn and found life (and work) in the Motor City

Upwork’s chief economist Adam Ozimek has studied the numbers and is here to tell you how to think about the changes caused by remote work.

If you’re a musician aspiring to blockbuster success, this conversation is a must-listen. But really anyone seeking to push their creativity to a new level will draw inspiration here — this singer-songwriter’s insights can be applied to almost any solo endeavor.

“I love being my own boss, and the challenges and rewards that come with that. I also enjoy the fact that everything is always changing. But for those exact reasons, it’s not for everyone.”

Maybe home really is where the heart is

This upstate New York couple established Stony Creek Farmstead in 2005 with the simple aspiration of raising a family and living a little lighter on the planet. Their small farm has evolved in surprising ways but their mission endures. “The farm has allowed us to stay independent and lead the life we envisioned for ourselves.”

Most people think of Seth Godin as a marketing guru, and for good reason. But he’s much more than that. It’s entirely possible he’s done more to encourage Soloists than anyone we know. Ever.

Why did 33,000 people apply to move to northwest Arkansas in the last year? Spoiler alert: It wasn’t just the free mountain bikes.

A student checks in with her mentor to discuss shooting Kardashians, unexpected Covid pivots, and why working for free isn’t necessarily bad—sometimes.

As cities, regions, and countries around the world vie to attract Soloists, they’re coming up with all sorts of incentives: free burgers, free bikes, and lots and lots of cash.

“Go for it! You truly have nothing to lose. Ask questions. Meet people. Read. Travel. Try new things. Take risks. Don’t worry about other people—focus on yourself. Don’t think long-term—focus on now.” 

Like many during the pandemic, Brooklyn gym owner Tommy Ardito discovered baking. Ever the entrepreneur, he was soon selling (via Instagram!) pizza from his apartment kitchen. Now know as the “Underground Pizza Boss,” Ardito is about to open a brick-and-mortar to share his artisanal slices citywide.

Dave Whorton spent decades in the Silicon Valley, the land of dreams of going public. His grand next act: creating a community of companies building for the next 100 years — and remaining private.

Sure Soloists are on the move, but not everyone is moving halfway across the country. Some of them aren’t moving far away at all. But even these small moves will bring big changes to our cities. And our suburbs. (Oh, and the world.)

In an audacious second act, long-time Silicon Valley exec Martin Babinec retuned to his tiny upstate New York hometown, determined to reimagine the region’s future.

“I’ve always needed to work exactly where I am, whether it’s at my full-time job or at my home — or while traveling. Making my work fit into my daily life is the key to sustainability for me. I never want an opportunity for an excuse.”

What happens when a Brit moves to Spain to live and work, gains virtual residency in Eastern Europe, and then tells everyone about it? Perhaps the most Solo business ever.

A native son returned to the city he loved and created an industry. How Tulsa became the birthplace of a global movement.

“I’m willing to scrub toilets, or pet sit…. I’ve often had to augment and I’m not afraid to do crap work. I never want to do crap work again. But if somebody needed an article about how to express their dog’s anal glands, and I needed food, I will do that.”